WIG Journey
Born in 1963 in Vadakara, Kerala, India, Mr. K P Basheer was raised with strong business values inherited from his father. After completing his education, he ventured to Bahrain in 1983, where he established Gift Palace, later expanding into wholesale trading. In 1998, Mr. Basheer made a pivotal decision to relocate to Dubai, founding GEEPAS, a brand that defied multinational dominance in the market.
Facing challenges from established brands, GEEPAS thrived with a unique business model, offering affordable yet quality products. Mr. Basheer's vision and commitment led to GEEPAS becoming a household name synonymous with reliability and affordability.
Over the years, Mr. Basheer diversified into various sectors and multiple successful brands, cementing the emergence of Western International Group as a renown market leader. His leadership saw exponential growth, even during economic downturns, with the group expanding globally and employing over 35,000 professionals worldwide.
Today the group pioneers new concepts in e-commerce, food, fashion, and value retail with plans for further expansion across the MENA region and beyond. Nesto, the flagship retail chain of Western International Group, delivers cherished shopping experiences across markets in the GCC and India, while Mark & Save, the group's discount superstore, aims for 200 store launches over the next 3 years.
Grateful for the support of the UAE leadership, Mr. Basheer remains humble and exemplifies resilience, innovation, and a commitment to excellence in business, reflecting the group's ethos and vision for success.
Leadership & Business Philosophy
Honed over four decades in business, Mr. Basheer's business and management approach is deeply rooted in several core principles that have become the bedrock of Western International Group’s corporate culture as the organization strives for excellence in all its endeavours.
Customer Centricity
Team Synergy
Feedback Culture
Fiscal Responsibility
Learning from Adversity
Continuous Innovation
Chairman's Message
Dear all,
Mr. K. P Basheer is the founder and Chairman of Western International Group, a global conglomerate consisting of diverse verticals with business interests around the world.
With more than 30 value-driven, diverse, and own brands present in over 90 countries across an extensive range of categories including electronics, retail, household goods, clothing, travel accessories, fashion, footwear, restaurants and more, the Western International Group is headquartered in Dubai and powered by over 35,000 employees across offices in 12 countries.
Mr. K. P Basheer
Chairman of Western International Group
Closing Note
A Personal Message
In an ever-evolving business landscape, Western International Group remains dedicated to continuous improvement and innovation across all facets of our operations. Our unwavering commitment to delivering exceptional products and services, coupled with a consumer-centric approach and competitive pricing, has been instrumental in our sustained success.
As we look to the future, we are excited to share our plans for delivering value on a larger scale, both regionally and globally. In addition to expanding our reach and enhancing our offerings, we are equally committed to increasing our contributions to the communities we serve. We believe that these strategic initiatives will not only reinforce our commitment to serving our customers with excellence but also enrich the lives of those around us.
We look forward to your support as we embark on this exciting journey together, forging ahead with innovation, integrity, and a steadfast dedication to making a positive impact.
Vision
With a vision to propel the group towards global expansion and serve over 5 billion customers worldwide, Mr. K. P Basheer has embodied the essence of the 'Think Global, Act Local' philosophy by emphasizing on a customer-first approach and ensuring that the group's global ambitions are complemented by strategies tailored to meet the diverse needs of local communities.
This strategic vision has not only solidified the group's position as a global leader but also establishes a lasting impact on each local market served, setting a new benchmark for excellence and customer satisfaction.
Our Global Presence
Globally Present in Over 90 Countries Regional Office in 12 Countries
We have more than 20 brands with direct operations in UAE, Bahrain, Saudi Arabia, Qatar, Kuwait, Oman, HongKong, China, India, Thailand, Ethiopia and UK.
We have a number of multi functional warehouses with accumulated space of around 2.3 Million Sq. feet.
Our workforce comprises of over 35,000 personnel from over fifteen nationalities in Twelve different countries
Sourcing Offices
We have sourcing offices based in Dubai, China, Turkey and India
We have over 300 highly skilled staff based out of these offices looking after sourcing, quality assurance, standardizations, demand planning, supply chain and logistics.
Currently we source over SKU's from around 1000 factories spread across the globe.
Industry Impact & Recognitions
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Forbes’ Top Indian Business Leaders in The Middle East
Mr. Basheer's business acumen and visionary leadership have earned him a distinguished place on Forbes Middle East's list of Top 100 Indian Business Leaders in the Arab world. Ranking #9 in 2021, this accolade is a testament to his exceptional influence and transformative impact in the international business arena. It reflects not just his professional excellence but also the remarkable growth and innovation under his stewardship at Western International Group.
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Superbrand Distinction
The flagship brand of the Western International Group, Geepas, has been consistently recognized as a ‘Superbrand’ in the UAE for four consecutive years. This prestigious title is more th
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Guinness World Record
Geepas Tower, developed by Western International Group under the Geepas Properties division, created history with a Guinness World Record title by recording over 19,793 cubic meters of concrete pour for 42 hours non-stop, the largest undertaken in the world - a monumental achievement underscoring an unwavering dedication to pioneering innovation and unparalleled excellence.
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ISO Certification
Geepas has demonstrated its commitment to quality and dependability by earning ISO 9001:2015 accreditation. The brand is a trusted household name with billions of satisfied customers because of its commitment to excellence and customer satisfaction.
These accomplishments are emblematic of Mr. Basheer's leadership prowess and his relentless pursuit of excellence. They are not just accolades but affirmations of his foresight, resilience, and innovative approach that have catapulted Western International Group and Nesto Group to the forefront of the global market.
Industry Impact & Recognitions
Through the Nesto Group, Mr. K. P Basheer pledged to contribute Dh10 million over a period of 5 years in support of the ‘1 Billion Meals Endowment’ campaign, led by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Hamdan bin Mohammed Al Maktoum, the Crown Prince of Dubai and Chairman of the Executive Council of Dubai, to establish the largest Ramadan sustainable food aid endowment fund.
This campaign aims to provide food aid to the underprivileged beyond the month of Ramadan, in addition to establishing a sustainable food aid endowment fund that provides aid for years to come. The contribution reflects Mr. Basheer's steadfast commitment to social responsibility and willingness to support UAE’s various aid campaigns.
Western International Group At Glance
